Shoot at the Moon is the story of the birth of the Moon, which was burning in the beginning, making it a threat to mankind. A couple, an archer called An and Ninh, a skillful silk weaver, decided to shoot arrows at it to stop the fire. Thanks to the strength of the tiger and deer of the mountains, An could finally shoot a piece of silk woven by his wife and cover the Moon. However, Ninh had embroidered her own image onto the silk and she landed on the moon without her lover. She braided her hair so that An could climb to the moon, so they lived there forever.
The mysterious atmosphere and magical characters of the Asian tale has inspired Linda Mai Phung to create a directional collection with refined details. In parallel with the realm of the night, the collection offers a palette of tonal colors with subtle contrasts and sophisticated textures. Enchanting illustrations by French artist Marilou Chabert and exclusive handwoven jacquard fabric made by the weavers of the Chieng Chau cooperative, in Northern Vietnam, convey the tale in Linda Mai Phung’s designs.
Linda Mai Phung stays true to her ethical values by promoting traditional savoir-faire in Vietnam (handwoven jacquard made in Mai Chau, natural lacquered silk from Chau Doc) and by using eco-textiles such as organic cotton in her designs.
Each piece of Linda Mai Phung’s clothes tells a story and is made while respecting the people and the environment.