Linda Mai Phung is a French fashion designer based in Ho Chi Minh City, Vietnam where she founded her label in 2010.
Her designs are inspired from her journeys and peregrinations around the world.
In 2012, Florence Bacin, who shares the same values as Linda Mai, joined the company as co-owner.
Every collection tells the stories of creative stopovers and textile encounters like a fashion travel diary. From a stunning lacquered silk dress to an edgy printed skirt ; and in between organic cotton staples ; Linda Mai Phung’s designs wander between tradition and modernity at the confluence of Asia and Europe.
Linda Mai Phung has garnered the Eco-fashion Designer Award by Néoplanète Magazine in 2011 (France), the Creativity Prize of the Ethical Fashion Show in Paris in 2011, and the Innovation Source Award 2012 of the Ethical Fashion Forum (London) as well as major press coverage: Elle, Harper's Bazaar, L'Officiel de la Mode, The New York Times.
In 2015, Linda Mai Phung successfully raised USD25.000 for their crowdfunding campaign on ulule.com